Swiss sports shoe maker On, the flagship store here in New York, has big plans in the USA.
On Boss has just inaugurated its new headquarters in Zurich. And then they come up with the next headline: Consumers can now buy used shoes or exchange their own shoes for a $35 shopping voucher.
Onward is the name of the platform of the Swiss sports shoe company, which includes tennis star Roger Federer (41). In the near future, the range used will be expanded to include clothing. Initially this platform will be available only for US customers.
Vesna Stimac at spokesperson explains how it works: Customers can return to shoes that are still in good condition but the company no longer needs. They are cleaned, screened and then offered through Onward at a low cost.
$88. on shoes starting with
They are divided into three categories “as new”, “very good” and “good”. The higher the condition of the shoes used, the cheaper they are. A quick look at the platform reveals: The CloudFlyer 2 shoe for women is available from $65, the CloudFlyer 3 for $88 instead of $159 as new.
“Shoes that do not meet the re-commerce criteria will be donated to charitable organizations,” explains spokesperson Stimac.
The sports shoe company is fine-tuning its sustainability performance. According to the spokesperson, On aims to extend the lifespan of products and promote the circular economy in the shoe and clothing industry.
« With Onward, On and its customers help ensure that these products do not end up in the garbage. At the same time, water, energy and CO are eliminated2-Emissions that occur in the manufacture of new products, ”said the spokesperson.
circular economy expert skeptic
However, this calculation is not so simple, as Tobias Stuckey, an expert in circular economy and co-head of the Institute for Sustainable Business at the Bern University of Applied Sciences, explains upon request. Statements about this are difficult if you do not know the ecological balance of shoes yourself. “It is quite possible that if someone takes the shoes to the post office by car, the ecological balance will turn negative,” says the expert.
However, it is important for them to look not only at the immediate ecological costs: “If we are successful in raising awareness of sustainability in general, then shoe reuse may be just the beginning and people can generally change their lifestyles.” Will reconsider.” , according to expert. And this can lead to huge environmental savings in the long run. “That’s why I find initiatives like this very important regardless of the immediate ecological balance,” says Stuckey.
In the US, only a small number of brands sell older products on their own platforms. The Swiss major, however, jumped on the trend relatively quickly. It should be only a matter of time before it even helps European customers to own their own brands.
“On aims to make the program or similar programs available in other countries in the future,” the spokesperson says. Even in Switzerland at some point. (euro/sda)
This News is Published from Google Alert – Roger Federer.